Don't Waste Your Marketing Dollars on Social Media
Right now, there are a lot of blinking lights and distracting excitement surrounding social media. Businesses are throwing ad and management dollars into social with the broad hope that customers will come stampeding through their doors. For most businesses, this just isn’t happening.
Social media isn’t a magical way to gain new business with a few ads and aggressive networking (e.g., posting on your wall, tweeting about your business). Remember in the late 1990s when the Internet became widely adopted and businesses threw big money into hollow online ventures with no revenue model? The same will occur in social and marketing.
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Fan Gating 101
You know you’re after Likes for your Facebook page, because they open immediate lines of communication with prospective customers. But do you know how to get qualified fans — those who are legitimately interested in your business?
Enter fan-gating, a powerful tool for not only building your fan count, but also for connecting your Facebook page to a receptive audience.
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